Managing Humanitarian Projects → Proposal Writing
Proposal Writing
A proposal is a key to effective project design, management and accountability, as well as a fundraising tool. Proposals have become more sophisticated - reflecting the increased scale and competitiveness of the NGO sector.
Projects are more likely to be funded if they involve the affected population, and are small scale, sustainable, time bound and based on up-to-date reliable information. It is also important to align your proposal with priority needs of the most vulnerable affected groups and with existing national and sector/cluster plans.
Concept note In some cases, a concept note is requested before the proposal. This outlines the basic facts of the project idea. These are short (1–3 pages) and may not have a standard format but should include: project title, context, rationale, goals and objectives, activities, expected results, innovation (how different from other projects?), organisation background, estimate budget and contact details.
Proposal has a framework that enables a clear understanding of the project for the donor. Ideally involve the affected population in the planning. Effective Project Management and use of the Logical Framework Analysis (see pages) provide the basic information for proposals.
Each donor may have its own framework but generally includes:
| Title page |
- date, title, location, organisation |
| Background context |
- causes of the problem/ why project is needed |
| Goals and objectives |
- what you want to achieve
|
| Beneficiaries |
- target group |
| Targets and activities |
- what you will do and how
|
| The Schedule |
- each action when; phases; project end |
| The Organisation |
- profile and who will manage the project |
| Costs and benefits |
- who benefits/ average cost/ value of benefits |
| Monitoring |
- how will achievements be measured/verified |
| Reporting |
- how often, to whom, including what |
| Appendices |
- additional necessary detail |
| Detailed budget |
- realistic estimate of all costs including voluntary contributions and other funding |
Adapted from ‘Proposals for Funding’ by Phil Bartle © 2007
General tips
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Write clearly, concisely using simple language
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Check requested budget is within limits of funding organisation
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Ensure your proposal is within your capacities and competencies
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Clearly outline what is intended – impact or benefits for target groups
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Follow the guidelines, instructions and procedures of each donor carefully
This page was last updated on 22 June 2011